I ran across Msnbc journalist Melissa Perry’s story and thought it interesting how much popularity of what many are calling the “Natural Hair Movement” is getting!
I know there are some ladies reject that the notion that it is a “movement.” Many, including myself would contend that its not just a mere movement or trend, but more of an “awakening” & acceptance of the natural opulence of beauty we posesses & a rejection of the european concepts of what has been regarded as “beauty” for far too long.
I’m beyond elated that these discussions about our hair are begining to surface in the mainstream media– especially the economic side of it.
- Black hair care is a $9 billion industry.
- 30% to 34% of all hair products in the U.S. are purchased by black women. And weaves, worn by women of all ethnicities but especially by black women, account for 65% of hair-care revenue!
- The hair comes from a variety of sources: India, Asia, Russia, Brazil, Mongolia and Malaysia.
- There are only a handful of black hair care product manufacturers—most are international conglomerates.
- Korean vendors have cornered the market on the sale and distribution of hair weave through their beauty shops.
Now, since we know that Black women account for 65% of hair-care revenue, why is it that we dont see even ONE percent of Black owned beauty supply stores? The Asian community it capitalizing BIG TIME off of our hair care because they KNOW the value we place on our hair. They also know that no matter how low the economy will get, Black women will ALWAYS make sure she gets her hair done! Thing is, many of them refuse to do business with us & they use their language to lock us out of getting involved in a market that is all about Black beauty! My People, we are seriously missing out on a TREMENDOUS opportunity to help ourselves economically as a group. Since we know that the Black community is economically disadvantaged, we should be looking toward dominating the market in industries where we spend the MOST! If we could buy from and sell products to ourselves, this would be a way to help ourselves out of the postion we are in.
This is why see something key here with regard to the new awakening & acceptance of Natural Black hair! I’ve noticied in the price slashing of perms & other chemical products in the Asian beauty supply stores. I would love to think its because our sistars are waking up & realizing that these chemicals have done more harm than good for our hair.
Grassroot startups like Nikki Walton of CurrlyNikki.com & Kim Love of “Kimmytube” & LuvNaturals.com have proven that there is a growing demand for education, tools and techniques that will work to care for OUR hair. I encourage more Black women to embrace their natural hair, because we need Stylists, unique products, educators — this is a big industry and there’s room for everyone. I think that going natural is a outstanding way for Black Women to take back the hair/beauty industry! Nobody knows how to care for our hair better than US, so who else SHOULD be reaping the greatest benefit from the BILLION DOLLAR industry on OUR HAIR, other than US??
Love yourselves & LETS BUILD!